Today, I'm pleased to tell you about a book I've been reading: “Expert Secrets,” by Russell Brunson, and how it taught me how to make a difference in people's lives.
Prior to reading “Expert Secrets”, I never really considered myself to be an entrepreneur. In fact, the word “entrepreneur” conjured up negative visions of scammy sales guys cheating people out of their hard earned money on one hand, and feckless folks who didn't want to work, on the other.
The truth is, until I started my own businesses, I never realized that every self-published author, every attorney or other professional with their own practice, every business owner, and every coach, consultant, or other person seeking to make a living off their expertise is, by definition, an entrepreneur.
It wasn't until I left Big Law and started providing entertainment through book publishing, self esteem and book coaching through my coaching practice, and mediation/arbitration services, that I realized how much I could actually help people and make a difference in their lives. In fact, I was so programmed to work for Big Law, that I didn't even know I wanted to make a difference. There wasn't a lot of time for self-reflection.
Reading “Expert Secrets” made me realize that the most successful entrepreneurs don't just care about making money – they actually care more about helping people and making a difference in the lives of those they serve. .
Click here to “Expert Secrets” for free! (affiliate link)*
In the book, Russell Brunson says that entrepreneurs actually have a moral obligation to step up, become leaders, and serve others by sharing their God given talents, abilities and expertise. He points out that, although there are many who serve in the same niche, each one of us has our own unique voice. There are some folks who will only resonate with our voice and our message. So if we don't do everything possble to get our message out there, those who need us won't find us and get the help they need.
Now, the more cynical among us will point out that entrepreneurs don't give away their products and services for free. Let's get real. How many of us actually appreciate the things that we get for free? Think about it. How many times have you offered free valuable expert advice to a friend, family member, or coworker and watched them not follow it? The sad truth is, we human beings tend not to value something unless we pay for it.
Moreover, on a practical level, most of us are not independently wealthy – we need income to be able to have the time and resources to serve in our best capacities (as opposed to spending 12 hours a day wasting away at a day job for firms and companies that only value the almighty dollar, and commuting),
“Expert Secrets,” however, goes far beyond a discussion of mindset. In the book, Russell Brunson takes you step by step through how to become a leader, how to develop your market niche, how to develop your message, how to find your voice, how to create a mass movement, how to create a tribe of loyal followers and ideal customers, and how to ethically get your products and services into their hands so you can serve as many of them as possible.
The wealth and depth of knowledge and actionable tips, tricks and techniques outlined in “Expert Secrets” is mindblowing. You'll find yourself reading it several times and consulting it time and time again over the years.
The best thing about it is that you can get “Expert Secrets“* for free All you have to do to get this invaluable resource is pay the cost of shipping..
I hope that you enjoy “Expert Secrets” and get as much value out of it as I did. Leave me a comment and let me know.
*The links in this post are affiliate links. If you click on one and buy something, I will get a small commission. You should know that I only recommend things that I use myself and love..